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Digital Customer Experience

Level 1

Thanks to this seminar, you’ll be able to understand, conceive, and implement innovative customer experiences and journeys, with a human-centered focus and the objective of creating and capturing value. You’ll discover how to create and reinforce engagement, thanks to behavioural design and gamification. You’ll benefit from examples and applications of proven techniques to improve your customer experience and design compelling customer journeys.

DIGI TR INNOV CHANGE -Calendar

Agenda

Start 21/11/2019
8h training

Location

HEC Liège Executive Education
Rue des Chasseurs Ardennais, 3
4031 | ANGLEUR

Format

Face-to-face training

Language

English

Registration fees

500€

Public

All audiences

 

Benefits for you and your business

For you

  • Learn to visualize digital customer experiences (DCX) and journeys
  • Work in cross-disciplinary teams to identify problems and opportunities for value creation along the customer journey
  • Discover top-notch techniques to enhance DCX through scientific insight and business cases
  • Be able to provide business recommendations based on learnt techniques (incl. gamification, storytelling, uses and gratifications, behavioural design, conversational techniques, etc.)

For your business

  • Mastering of key strategies to enhance customer experience, engagement and journeys
  • Compelling, interactive (and fun!) touchpoints and moments of truth for customers when interacting with your company
  • Improved experience for your customers
  • New digital habits for a better customer acquisition, retention and satisfaction

Programme Managers

Laurence Dessart

Ph.D, Assistant marketing professor
at HEC Liege and Marketing expert.

Dominique Mangiatordi

Digital marketing Entrepreneur,
Professor at Solvay Business School
with a specialization in Digital Marketing,
Gamification and Branding.

Start your journey here

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Nous sommes là pour vous guider

Vous avez une question ? Vous ne savez pas si ce programme est vraiment fait pour vous ?

Remplissez le formulaire ci-dessous et notre conseillère vous recontactera au plus vite selon vos préférences.